Personal Branding Books To Read in 2021

November 20, 2020

by Vlad Khvatov

Personal Branding Books To Read

Influencers, successful designers and photographers, creative studio founders and other businesspeople show us that the era of faceless marketing is long gone. Now, success is associated with a specific personality.

Personal brand promotion is largely based on marketing, but studying the whole science in order to try to customize it for yourself is not the best way to achieve success.

It's easier and better is to familiarize yourself with already verified formulas and choose the most suitable ones. I have prepared an excellent selection of personal branding books that will surely help you take your first steps to success.

The Road to Recognition

Seth Price is a marketer, motivator, media-maker, executive and entrepreneur.

Over the past 20 years, he has consulted with over 300 companies and is recognized as a business-building and digital-marketing specialist. He enthusiastically teaches lessons to help business people use media and technology to develop more relevant brands and more successful careers.

Price is currently the VP of Product at Placester, home of the Real Estate Marketing Academy, a leading educational resource for real estate professionals that gets over 100,000 monthly visits.

The Road to Recognition is full of thought-provoking yet practical advice that you can start applying even before you're done reading. It's a step-by-step guide to personal branding.

The book is authentic—it clearly comes from real-life experience and the authors' commitment to sharing knowledge.


Brittany Hennessy is the senior director of influence strategy and talent partnerships for Hearst Magazines Digital Media and co-founder of Carbon.

When Nivea sent Hennessy to Germany just to hang out with Rihanna and tweet about it, she decided to switch from regular journalism to social media work.

The book is easy to read, gives clear instructions and is written in clear language. Hennessy walks us through personal branding, explaining each step with clear detail. Relationship building, contacts, followers—this book explains it all. I think any blogger, internet seller, or influencer will find great help in this book.

Career Distinction

"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend—Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." ~ Wendy S. Enelow, Executive Director of the Career Masters Institute

The book has a very distinctive and rewarding approach to personal branding and career management. It provides simple and powerful tools and exercises that can be performed at the level of depth that best suits your needs. The result is a strong vision, clear goals and a personal brand statement.

Personal Branding For Dummies

Susan Chritton, MD, PCC, NCCC, is a leading personal brand strategy and trainer.

Chrittoncombines career counseling and professional training skills to help professionals find more meaningful careers.

Personal Branding For Dummies includes expertise not just from Chritton, but also from more than 20 other personal branding experts! Want tips, strategies, and guides? This book will help anyone—from a corporate expert to a small business owner and anyone in bet—build a successful personal brand.

Whether you're just going to market, a seasoned professional, a small business owner, or maybe a baby boomer looking to plan a focused season ahead - there are valuable tips for each of you to unleash your talent and become the best. what you can be.

Reinventing You

Dorie Clark has written multiple branding and business books, which have won many awards. For example, Entrepreneurial You was named one of the Top 10 Business Books of the Year by Forbes.

A former presidential campaign spokeswoman, Clark writes for publications including Forbes and the Harvard Business Review. She's a marketing strategy consultant and speaker for companies like Google and Microsoft.

This book is just the tool you need to find your dream job. Need to know about informational interviews? What about checking your online presence? Reinventing You contains step-by-step advice on this and more!

This book is best for employees, rather than for entrepreneurs. Are you a lawyer who wants to become a real estate agent? A real estate agent who wants to become a restaurant manager? Whatever career change you want to make, this book will help you create a great brand and reputation.

Building a StoryBrand

Donald Miller is the CEO of StoryBrand, co-author of the Building a Storybrand podcast and author of several New York Times-bestselling books.

Miller is one of the most interesting and informative speakers in the world. He helps his audience build on their story or their team's story and understand client stories so they can best serve the clients.

Building a StoryBrand teaches readers about universal plot points that all people respond to, the real reasons why customers shop, how to simplify brand messaging and make it clear, and how to design effective online messaging.

Whether you run a huge corporation or a small business, whether you're a politician or a musician, this book will help you realize your unique value and how you can show that to your target audience.

This Is Marketing

Seth Godin has written 18 international bestsellers that have been translated into almost 40 languages.

Godin is the founder of altMBA, Squidoo, and Yoyodyne, and the former VP of Direct Marketing at Yahoo!

In This Is Marketing, he encourages his readers to treat people like people rather than like numbers. This helps to build trust with an audience, which is essential to personal branding.

The book also covers topics like how status influences behavior and how marketing is about stories.

Everybody Writes

Ann Handley, named by Forbes as the Most Powerful Woman on Social Media and voted one of the Top 20 Female Bloggers by ForbesWoman, speaks and writes about how you can rethink the market for your business.

She's the Director of Content for MarketingProfs, a training and education company. She is also a monthly columnist for Entrepreneur magazine and a member of the LinkedIn Influencer program.

Everybody Writes is a guide to writing content that will attract and retain content. Writing is marketing—whether you write on a website, on social media or elsewhere, you are marketing. So it's important to know that you are a writer and learn how to create great content.


Karen Kang is a brand strategist and CEO and founder of BrandingPays, a corporate and personal branding company. Kang even partnered with Regis McKenna Inc., the firm that launched Apple. She's also worked with companies including AT&T, Webroot, and HP.

Her book, BrandingPays, is a guide to personal branding. Kang recognizes that the internet and social media have made the world more competitive, so she provides guidance to help you brand yourself and become the best candidate for a job, career, or business opportunity.

This book is great for anyone who could benefit from branding: professionals, businesspeople, entrepreneurs, and even students.

The Brand You 50

Tom Peters has written and co-written over 20 books and, as a "management guru," helps workers reinvent themselves for what he sees as the inevitable change from white-collar jobs to a workplace filled with "free agents."

In Brand You 50, Peters shows that success in the future will be about standing out—and this is certainly the case with personal branding. His book discusses skills like networking and self-differentiation, which will help workers succeed in the new employment landscape.


If you want to dive deeply into the development of your personal brand, these books can be your guides.

Before you crack open any of these books, arm yourself with notebook and a pen. You will definitely find interesting and useful thoughts that you'll want to write down and remember as you plan your brand.

If you happen to have a paperback copy of the books, even better—underline important parts, take notes in the margins, and use bookmarks or sticky notes to mark important sections.

Vlad Khvatov

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About the Author

Vlad made over $100,000 in less than a year thanks to his blog—and this is just the beginning of his journey. He is an online entrepreneur and SEO and affiliate marketing expert. Now Vlad focuses on teaching others—his personal experience will help thousands of new bloggers learn how to create websites and improve their lives.

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