Today's job and business markets are more competitive than ever. To be successful, you need to differentiate yourself with a good personal branding strategy.
One of the first things you need to do when building a personal brand is create a powerful personal brand statement.
Just like brands and companies have a statement that says who they are and what they value, you need a clear statement about who you are and what you can do.
Today we'll break down 10 great personal brand statements that can inspire you.
What Is a Personal Brand Statement?
A personal brand statement is a one- or two-sentence phrase that accurately summarizes what you do and stand for. Basically, this is your unique selling proposition, something that you do better than any of your competitors. Consider this your slogan. The best personal branding statements are catchy and eye-catching.
It can be challenging to come up with the perfect personal brand statement. You need it to be strong, informative, short, and memorable all at once. Anyone who reads it should know what you're an expert at. They should want to learn more about you and your services.
1. Sujan Patel
"I build and grow SaaS companies."
Sujan Patel is a leading digital marketer who boldly claims to "build and grow SaaS companies." This is a strong personal brand statement because Sujan says that he is responsible for companies' growth. His statement immediately piques your interest.
He also mentions some of the companies he has developed digital marketing strategies for. This shows that he's an experienced, authoritative expert.
2. Adam Flores
"Build a SMART business so you can grow and scale online."
Entrepreneur and Digital Marketing Expert Adam Flores is a true personal branding expert who knows what you need. His passion for helping others experience the freedom to which their personal knowledge and genuine passion can lead is evident in all aspects of his brand.
This personal brand statement is short, but it details exactly what Adam does and whom he helps. Its distinguishing factor is his structured methodology for building a SMART business.
The best personal brand statements get to the point using the fewest words. In Adam's case, the phrase “the shorter, the better” really applies.
3. Dave Nelson
"I believe in you... Now you must believe in yourself."
Dave Nelson is a Certified Personal Trainer who used to be obese. He wants his audience to believe in themselves, and he's made that the core of his personal brand statement.
His experience as someone who believed in himself and overcame weight problems shows that he's knowledgeable on the topic and can help his audience believe in themselves and achieve their fitness goals.
His statement is simple but motivating, so it fits his brand perfectly.
4. Marie Forleo
"The world needs that special gift that only you have."
Marie Forleo is well known for her web show, MarieTV, where she interviews entrepreneurs.
She is a passionate entrepreneur who grabs attention with her motivating brand statement.
It's an effective way to reach out to her target audience—aspiring creatives and entrepreneurs—who believe in themselves.
Marie is an inspirational figure and personal trainer. And her brand statement has shades of all her identities.
5. Nomadic Matt
"Travel smarter, cheaper, longer. Where do you want to go?"
Matt shares all sorts of information about tourism. And in his personal brand statement, he specifically addresses the main desires of his audience, because everyone wants to travel smarter, cheaper and longer.
Matt has gone to great lengths to keep travelers from being overwhelmed by endless searches on the internet. And he clearly states the top benefits that his website has to offer.
In addition, he follows up these promises with a question: "Where do you want to go?" By asking a question, he gets potential customers to take action on his site as soon as they land on the homepage.
6. Sofia Crokos
"Sophisticated. Authentic. Timeless."
Sofia Crokos is a celebrity event planner who's worked with people like Robert Downey Jr. and Marc Anthony.
As you can tell from her brand statement, her events are sophisticated, authentic and timeless. Her brand focuses on luxury. This will certainly draw in an upscale clientele.
7. Brian Fanzo
"Translating the geek speak & simplifying the complex!"
Brian Fanzo founded the social strategy consulting agency [iSocialFanz]. It is immediately apparent from his personal brand statement that he strives to simplify complex ideas so everyone can understand them.
Plus, his word choice lets his personality and unique brand shine through.
8. Sean Cannell
"Helping you build your influence with online video. @Seancannell"
Sean Cannell is a YouTuber, international speaker and coach who helps entrepreneurs build their influence and income through online videos.
He exemplifies a strong personal brand that consistently dominates the creative space and inspires thousands of people through video.
Placing his social handle, @seancannell, in his personal brand statement instantly made me reach for my phone to check him out on social media. Since his field is so heavily dependent on video views, this call to action is a great idea.
9. Aaron Orendorff
"Saving the world from bad content"
Aaron Orendorff creates serious, incredible content and has worked with many well-known companies. His slogan "Saving the world from bad content" perfectly reflects his experience.
Please note that Aaron's audience is mostly B2B business owners. Hence, on his homepage he follows the aforementioned slogan with the specifics of creating a “B2B content strategy” and lays out the main benefits of his content: * traffic, qualified leads and scalability.
10. Thomas Frank
"Become A Better Student."
Thomas Frank is an author, youtuber, musician and podcaster dedicated to helping people become more capable and productive.
Much of his work today is done at [College Info Geek], which he created in 2010 to share his experiments to improve student performance.
Today, College Info Geek is one of the largest and most loved resources for students in the world and includes a blog, podcast and YouTube channel with over 1.7 million subscribers.
His personal brand statement reads "Become A Better Student." The training methods and other resources provided on the site are relevant to anyone interested in improving productivity. **
11. Larry Kim
"Be a unicorn in a sea of donkeys."
Larry founded MobileMonkey in 2017 after seeing the need for a product that would enable marketers to interact with customers through mobile messaging platforms.
Prior to MobileMonkey, Larry was the founder and CTO of WordStream, the world's leading provider of contextual advertising software, employing hundreds of people and managing roughly one billion dollars for thousands of clients around the world.
Larry Kim's personal statement stands out from the crowd in the strange mental image it creates.
Because of its uniqueness, people are more likely to remember him and therefore will remember Larry when they need to hire an expert in Facebook chatbot marketing, entrepreneurship, or startups.
12. Mark Schaefer
"Marketing. Strategy. Humanity."
Mark Schaefer is an internationally recognized keynote speaker, educator, business consultant and author. His blog is considered one of the best marketing blogs in the world.
Mark has over 30 years of experience in global sales, PR and marketing and consulting as CEO of Schaefer Marketing Solutions.
He is also the Chief Operating Officer of Squared Media, an agency providing third-party social media and online customer service.
Mark's personal brand statement is very short, just three words. This increases the likelihood that people will remember it. However, his statement is also deceptively complex.
Mark's choice of words is everything here. "Marketing" describes what he does. “Strategy” describes what he focuses on, and “Humanity” describes his unique approach to what he does. Thus, these three words describe his entire personal brand.
13. Ann Handley
"Empowering ridiculously good marketing."
Ann Handley is a writer, speaker, digital marketing pioneer and best-selling Wall Street Journal author who inspires and empowers her audience to create marketing that will appeal to their customers and help their businesses.
Her personal brand statement is short and to the point. It stands out in that not many marketers will use terms like "ridiculously" to describe themselves or their business.
This statement gives you an idea of how good Ann is at her job.
In another explanation of her brand, Ann says she inspires other marketers to "create marketing magic." This suggests that she is helping other marketers do what they once thought was impossible.
14. Nick Loper
"Let’s build job-free income."
Nick Loper helps people make money outside of their main job. He is an author, entrepreneur and host of the award-winning Side Hustle Show podcast.
As a leader at [SideHustleNation.com], he breaks down the tactics and strategies behind generating additional revenue streams.
In his personal branding statement, I liked the use of the word “Let’s” because it shows that you will collaborate with Nick and work towards a common goal.
By using a term like "job-free income," he really focuses on exactly what his audience wants to achieve—earning money without a regular job—which allows him to immediately grab their attention.
15. Adam Cobb
"Move well, eat well, think well."
Adam Cobb is simply called “Coach” by most people, and over the past 10 years he has had the privilege of working with thousands of clients around the world and partnering with them to unleash their human potential and live with limitless energy, optimal health, and more purpose.
His personal brand statement is another example of how you don't always have to be overly sophisticated or smart. Sometimes it's best to keep things simple.
His personal brand statement perfectly describes who he is and how he can help you. If you can summarize what exactly you can do for people, you are sure to make a powerful personal brand statement.
What Conclusion Can We Draw From All This?
Some statements are simple, others are a little more detailed. But they all clearly indicate who each person is and what they do.
There's no one "right" way to create a personal brand statement, and it may take some trial and error before you find the perfect fit, but make sure it conveys three important things: your personality, your voice, and what you do. This will help you stand out.