Just about every marketer is hosting webinars these days.
Using webinar software is one of the best ways to engage with leads and move potential customers down the sales funnel.
Webinars are a great way to combine video conferencing and marketing automation, and choosing the best webinar software is essential for ensuring both you and your viewers have the best experience.
So I've tested, ranked and reviewed more than 20 different webinar tools.
And now, I'm going to show you the best options—my top picks.
Let's get started.
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What Is Webinar Software?
First, we're going to quickly review what webinar software is and the benefits of using one.
The term webinar is a combination of the words web and seminar. A webinar is a seminar held entirely online.
The software used to run a webinar is called webinar software. These tools help you make your webinars more interactive, engaging and flexible.
The best part is that these tools are very customizable and allow you to modify your webinars and add a personal touch.
Why You Should Use Webinar Software
There are many benefits of using webinar tools to host your event or presentation:
1. Webinars are cost-effective.
Because you don't need to rent a physical location.
2. They help you to expand your audience.
The logistical cost of attracting people from all over the world for an in-person event is extremely high, beyond the reach of most small- and medium-sized businesses. On the other hand, you can target prospective leads worldwide with webinars with virtually no logistical cost or support needed.
3. Webinars improve your lead generation.
With the right strategy in place, you can turn your webinar into an automated machine, that churns out leads over time. Many tools offer lead-generation and marketing options that help you soft sell your products, focus on the value they create, and steer your audience down the sales funnel.
For example, webinar software can help you send automated follow-up emails after the webinar is done. Webinars also open up plenty of ways to create engaging and enriching presentations for your potential customers.
One way to generate interest is by inviting guest speakers to speak during your webinars. This is a great way to boost your credibility. That guest speaker is likely to spread the word about your webinars as well, so you can tap into their entire contact list, too.
Now that you know what webinars software is and why you should host webinars in the first place, I'm going to give you a summary of my top three software picks based on what your business needs.
So keep reading for a detailed look at each software, including key features, integrations, pricing and their best-use cases.
The Best Webinar Platforms
I picked the five best webinar platforms to review in this article, and here are the top three:
- Livestorm is my number-one pick and is the absolute best webinar software for product demos and live training.
- Demio comes in a number two as the best overall software with a great selection of marketing tools.
- WebinarJam is easy to use and is great overall pick, especially if you have little technical knowledge.
With the best webinar software, you don't have to worry about audio or video quality—these will always be high-quality so your attendees don't feel uncomfortable.
A good platform will become an indispensable tool for you to promote your brand and increase sales.
You will have access to such useful features as live chat, live polls and calls to action. You can share files with your audience, give bonuses, and much more.
1. Livestorm - Best For Product Demos & Live Trainings
Livestorm is an excellent webinar tool that's amazing for product demos and live training.
Their software works on any browser and has no restrictions on the size of your webinar if you choose a paid plan. You can also access it from any device, including PCs, laptops, tablets and mobile phones.
With Livestorm, you can run live, on-demand or automated webinars, so it's great for events like product demos, customer training, and other technical sales topics.
You can also choose the on-demand and automated webinar options for online courses, employee onboarding and video podcast interviews.
An area where Livestorm really stands out is its email logistics—you can send promotional emails, automate those emails, check their status and personalize them.
Livestorm also takes your data security very seriously and is 100% GDPR compliant.
This webinar software is also really focused on customer engagement, and you have the option to add things like polling, Q&A sessions and the use of upvotes. Livestorm also makes it really easy for people to join your webinars. Guests don't need to register or create a specific account. They just join your webinar with one click.
Let's run through some of Livestorm's key features.
Livestorm Key Features
The first thing I really like about Livestorm is the option to send out polls and answer questions during the webinar, giving your customers a much more engaging, interactive experience.
You can also save tons of time with automation features.
These features are great if you want to host automated, pre-recorded webinars. You can set up your webinars so that they start and stop at certain times, play your pre-recorded video and then redirect customers to a website or pricing page after the video.
Livestorm also makes it really easy to invite people to your webinar.
They have lots of easy invite options, like one-click sharing to social media, email invitations and a webinar widget you can add to your email signature, onboarding messages, blog posts or anywhere you want.
That's what makes Livestorm so great for product demos and one-on-one meetings to qualify leads. Livestorm also integrates with more than 1,000 apps like Zapier, HubSpot and Salesforce.
What I Like:
- Unlimited HD webinars
- Integration with the calendar to automatically create a webinar room
- Email integration for webinar invitations and automatic reminders
- You can invite up to 6 speakers at the same time
- You can share the video broadcast on Youtube
- Polls available during webinars
- You can set up questions and answers during the webinar
- Analytics to track the number of participants in real time
- You can see how many people watched your webinars on demand
- Tracks each member's referral source
- You can organize a private meeting room where you choose the participants
- No credit card required for the trial
What I Don't Like:
- Only 1000 people can participate in a webinar at once
As for pricing, Livestorm offers three different plans.
They have a Free Basic Plan for both Livestorm webinars and meetings, which includes all of the available features with unlimited webinars, moderators and instant meetings.
But you're limited to 20 minutes per webinar and 10 registrants per webinar.
Then they have the Webinar Premium Plan, which includes everything in the free plan, but your webinars can be up to four hours long and you can have unlimited webinar registrations. It automatically comes with 100 live attendees, but you can add more for an extra fee.
Also, there's the Enterprise Plan, which has all of the Premium features plus loads of additional services. There's no set price for that plan, so you have to contact the sales team if you're interested.
Overall, Livestorm is my number-one pick because it's a high-quality tool with great live features that are perfect for product demos and sales training.
You can get started with Livestorm for free and then upgrade to a premium plan once you need to add more participants to your webinars.
2. Demio - Best Overall Webinar Software
Demio is number two on my list. This platform is great because your audience can join straight from their browser, no software download required. And there are tons of marketing tools you can use to generate more leads.
It has a great-looking platform and it delivers real-time, HD-streaming video.
Everything is customized to match your brand, and Demio has all of the video conferencing features you need: live and automated webinars, replays, registration landing pages, and more.
Also, Demio's detailed analytics measure webinar performance. You can find out how people have viewed your seminar and track the source of the registrations.
This will help make your promotion more effective.
Automated webinars free up time for other tasks. Demio will launch the recorded presentation at the right time.
To get a high level of engagement, you can connect to an automated webinar and interact with your audience in real time.
Demio also has a convenient events-on-demand function so an event can be viewed at a time that works for everyone. This will attract even more participants.
Demio Key Features
Here's some of Demio's best features.
They have automated and live events, so you can choose if you want to host webinars, workshops or Q&A sessions live.
There are also some amazing interactive features that your audience will love, like chats, polls and handouts.
Demio also easily integrates with your email marketing platform, so you can do things like capture leads or segment your email list based on webinar behavior.
What I Like:
- You can customize a webinar room with your logo
- Live streaming can be combined with pre-recorded video
- Webinar reminders by email
- Calls to action can be associated with any marketing proposal or URL
- Private and public chats
- Emoticons and the ability to @-mention other members
- You can set up a daily, weekly or monthly repetition of an automatic webinar
- Good value for beginners
What I Don't Like:
- Room size is limited to 1000 people
- High cost for events up to 500 people
As for pricing, Demio offers a 14-day free trial, which allows you to test out all of its features.
There are 3 plans: Starter, Growth and Business. These plans vary based on how big you need your webinar room to be. The Starter plan starts at $34 per month for a 50-person webinar room and the Business plan goes all the way up to the $163 per month for a 500-person room.
Overall, if you're looking to run more effective webinars with built-in marketing tools and no downloads required, Demio is a great software to check out.
3. WebinarJam - Best Webinar Platform For Professionals
WebinarJam is number three on this list of the best webinar software. If you have little to no technical knowledge regarding how to set up a webinar, this easy-to-use webinar platform has you covered.
WebinarJam Key Features
Here are some of the key features that set WebinarJam apart from other tools.
First, you can add pop-ups that appear to your audience during webinars sessions. This is a great way to encourage them to buy a product or service right from the webinar.
WebinarJam also offers two-way communication through an advanced live chat that pulls a video of the participant so you can speak to them one-on-one.
WebinarJam is compatible with almost all web browsers and devices because of its unique broadcast distribution technology, which creates a universal signal. The platform also has those impressive webinar features we've spoken about with the other tools, like HD video, user-friendly dashboards, polls, surveys and the option to have multiple presenters.
Every webinar is automatically recorded so the replay can be sent to your audience. And while the tool is super easy to use, WebinarJam also has training videos to help if you get stuck at any point.
What I Like:
- 30-day money-back guarantee
- Best-in-class customer support
- Automatic recording of webinars
- You can invite any participant to the webinar room
- You can send notifications by email and SMS
- You can upload files directly from the computer during your webinar
- Pre-recording of part or all of the webinar
- Registration in one click without filling out tiresome forms
- You can connect a credit card or PayPal for paid sessions
What I Don't Like:
- No free trial (You can get 14 days for $1 with my hack—scroll down to get it)
- There is only an annual subscription option
As for pricing, Webinar Jam has three plans; Basic, Professional and Premium.
The Basic Plan will cost you $499 a year, which comes out to $41.58 a month. This plan gives you up to 500 participants per webinar, up to three presenters, and 24/7 support.
The Professional Plan costs $699 a year, which is $58.25 a month. With the Pro Plan, participants increase to 1,000 and speakers increase to four.
And with the Premium Plan, you'll pay $999 a year, which is $83.25 a month. This plan is for businesses that rely heavily on webinars for their online marketing. It features up to six speakers and a webinar audience of up to 5,000 people.
Overall, based on features, ease of use, support, training and a 30-day money-back guarantee, WebinarJam is one of the top picks this year.
And here's a little secret: You can get started with a 14-day trial of Webinar Jam for just $1 to test out its features. Just go to the pricing page and hover your mouse near the top of your browser to reveal their exit-intent pop-up with this offer.
4. WebinarNinja - Best All-In-One Webinar Software
Do the names of companies like AppSumo, Podia and Printful tell you anything?
You're probably wondering why such giants use WebinarNinja.
It's simple: It's the best out-of-box solution.
The value for money is great if you don't want to think about settings.
Now for a little more detail:
WebinarNinja Key Features
When working with WebinarNinja, I appreciated the ease of creating a webinar. I didn't have to go through a multi-step process. It took me 10 seconds, and I was even able to immediately start registering for the webinar.
And the creation of live, automatic and serial webinars is possible even at the introductory price. Hybrid seminars are available on higher pricing plans.
With WebinarNinja, you can choose from high-converting registration and thank you-page templates. I liked that these templates can be customized without additional software. You can even insert a logo to promote your brand, image or video.
The registration form will help you collect information about your clients. You can add fields and decide whether to make them required.
The best thing you can do for your small business is to stay on top of industry best practices. For WebinarNinja users only, there is the WebinarNinja Academy with access to exclusive training materials on topics from sales and marketing to content creation.
What I Like:
- 14-day free trial
- Instant screen sharing if needed
- Works through a browser
- Webinars run with zero latency
- Webinars are automatically recorded and saved in MP4 format
- Can accept webinar payments without transaction fees
- Private webinars available
- Can block participants
- Space to store your images, templates, logos, videos and other marketing materials
- Analytics to measure conversion rates and traffic
- Can hide the number of webinar participants
- Add a webinar to the webinar search engine and you can be found through a Google search
What I Don't Like:
- No more than 1000 participants
WebinarNinja offers a 14-day free trial that can be canceled at any time.
The Starter plan is $49/month and works well for beginner users who only need to be able to invite 100 participants to a webinar.
The Pro plan costs $95/month and allows you to host live and automated webinars for 300 participants.
The Plus plan will cost you $149/month and 500 people will be able to take part in your webinar. With this plan, you can create hybrid webinars.
The Power plan, at $249/month, will let you host an event for 1000 people. At this level, you're paying extra only for the number of participants; there are no other exclusive functions.
Subscribe for a year to save 20%.
Overall, my verdict is pretty simple: This tool is perfect if you're looking for advanced features and the ability to create webinars quickly without any specific knowledge.
5. GoToWebinar - Best For Organized People
The next webinar software is for people who love to be organized. If you already have an audience and want to further develop your business, GoToWebinar is a great option for you.
The main reason?
All you need to do is set the date when you want to host your webinar—the platform will take care of everything else.
GoToWebinar Key Features
This platform contains a huge number of features. It all starts with convenient, customizable scheduling and includes the entire event-management process.
The good news is that the platform contains a huge number of webinar templates that provide the ultimate business environment. With such a set, you can test a huge number of variations on your webinars and understand what works best for you.
GoToWebinar also includes customizable webinar invitations, automated email reminders and a highly converting registration page (which is really important for making more sales). Other features include surveys and polls, automatic recordings and much more.
The toolkit is a pretty amazing way to grow your business.
What I Like:
- Pre-recorded events
- Deep, detailed analytics
- HD video quality
- Nice customer support
- Built-in surveys and polls to engage your audience
- Automatic recording—recordings can then be shared online
- Integration with Salesforce, Zapier, Unbounce, etc.
- Traffic-source tracking
What I Don't Like:
- Not the best for beginners
- A bit pricey
- Starter plan only allows 100 participants
The Starter plan costs $89 per month (which is more than competitors) for 100 participants, the Pro plan costs $199 per month for 500 participants, and the Plus plan costs $429 per month for 1,000 participants. If you choose to pay monthly instead of annually, these prices will increase.
There is also a free trial that allows up to 100 participants, no credit card required.
My Top Picks
That concludes our list of the best webinar software options.
Here's a quick recap:
- Livestorm - Best For Product Demos & Live Trainings
- Demio - Best Overall Webinar Software
- WebinarJam - Best Webinar Platform For Professionals
- WebinarNinja - Best All-In-One Webinar Software
- GoToWebinar - Best For Organized People
What Are the Benefits of Webinar Platforms?
- Paid platforms allow you to use recordings of previous speeches for repeated webinars in automatic mode. Prepare the event once and run it over and over.
- Webinar platforms create ideal leads. You can use the information participants provide when registering to target them for further promotion and sales.
- You can find out about contacts, personal data and preferences on issues of interest.
- When the audience thinks about your niche, your brand will come to mind. Paid platforms let you add your branding and corporate colors to the webinar room and set up an e-mail list to keep in touch with participants.
- Webinars are very cost effective when compared to hosting offline seminars. They are easier to organize and can be run much more frequently.
What To Look for When Choosing Webinar Platform
When choosing software for webinars, you should pay attention to the following factors:
- What do participants see in the waiting room before the presentation starts?
- Do I need to install special programs or applications to connect to the event?
- How many speakers can present at the same time?
- How many people can participate in the webinar?
Choosing the best software isn't just important for marketers. Many people work from home, and ensuring good communication with them is an important task for every organization.
How To Choose a Platform for Webinars
When choosing a webinar platform, start with the objectives of your business. There are certain factors to consider before purchasing, and I'll tell you about each.
There are four types of webinars: live, automated, on-demand and hybrid.
A live webinar is when you're hosting the webinar in real time.
Automatic webinars take place without your real-time participation. You download a pre-recorded presentation and set the day and time at which the events will take place. The platform will launch the webinar by itself. Some software allows you to chat and communicate with participants in real time during automatic webinars.
An on-demand webinar allows each participant to choose their own viewing time. You download the presentation, and the person connects to it when it is convenient for them.
A hybrid webinar combines live streaming with pre-recorded video inserts.
Number of participants
When choosing a platform, it is important to consider how many people will be able to attend the event at one time. Almost any paid software allows presentations to be attended by 100 to 1000 people. The number of participants depends on what paid plan you choose.
There are platforms that allow you to organize events for over 1000 people. WebinarJam's most expensive plan allows you to host webinars for 5000 participants. Demio offers the option to contact technical support to increase the number of participants.
Pay attention to what tools the platform offers to attract customers and increase sales.
Integration with email to send webinar reminders and follow up with attendees is very important.
Live chat helps you communicate with your audience in real time. You will be able to instantly answer their questions. Some platforms even have a separate space in the chat for questions so none get lost.
Posting surveys during a webinar helps you learn your customers' opinions and identify their needs.
A customizable registration form allows you to set the questions that interest you. You can make answering each question mandatory or optional.
Calls to action are also important. You can develop an attractive offer for participants to purchase during the webinar. Some platforms even allow you to limit the number of copies or set a countdown time to create a sense of scarcity and thus drive sales.
Also look for the ability to let participants download files during the presentation. You can distribute gifts and bonuses this way to increase audience loyalty and lead your audience along the sales funnel.
The number of functions you can use depends on the price of the platform. On average, webinar software costs between $100 and $250 per month. Many webinar platforms offer both a monthly and a yearly payment option. If you are going to host webinars on a regular basis, buying an annual subscription can save you up to 30%.
Tips & Strategies for Using Webinar Platforms
Study your audience
Researching the type of people who attend the webinar, their demographics and their industry will help you understand what they expect from this event and what needs you should satisfy.
This will help you turn potential customers into actual customers. You can make the right offers to help them get what they want.
To do this, conduct surveys or online research and collect information of interest when having a participant register for a webinar.
Design your event to match your brand
People remember visual information for longer than other types of information. Insert your logo and tagline and decorate the webinar room with your brand colors so your audience will remember them. Add these details to your email list for your leads. This will help you build brand awareness.
Use analytics to find out which posts resonate with your audience the most. Study participant' actions during the webinar and use this information to optimize your emails for increased conversion. Most paid platforms have built-in analytics tools to help you do this.
Be short and precise
Do not stretch your webinar over time. Keep it to 45 minutes and give only important information, no filler. This will make it easier for audiences to learn and not feel like they've wasted their time.
Make an offer on time
Offer your products or services during the webinar when appropriate, for example in the middle or toward the end of an event. If you start your presentation with an offer, it will look like an intrusive advertisement and you'll lose audience trust.
Announce your webinar two weeks before or closer
More than 50% of participants register for a webinar a week before it starts, and half register on the day of the webinar. Although the last days before the webinar give the largest number of participants, earlier promotion allows you to attract potential customers who like to plan their time in advance.
Promote, promote, promote
Promote your webinar on social media, via email or in pop-ups on your website. To promote on social media, use your existing channels and develop a branded hashtag. Encourage attendees to use it when asking a question or discussing a webinar. This will expand your brand's social reach and attract more people to the event.
How Much Does It Cost To Run a Webinar?
The average monthly price of webinar software is $100. If you're using free software, achieving webinar effectiveness is difficult. Paid platforms provide a good set of features for brand and product promotion, as well as detailed analytics so you can improve your events.
Summing Up: Webinar Software
Make your webinar informative and helpful for your viewers. Choosing the right software will help you with this.
To find the best platform for you, determine your budget and compare features.
Then determine the number of participants you want to involve in your webinars. Think about what tools you need for this.
Ask yourself, "Why am I hosting a webinar?"
Do you want to get people's opinion or attract potential customers and make them permanent? Or maybe you want to promote your brand or service and increase sales?
Define your goal. Choose a platform with the tools to achieve it.
You can try many of these tools in a free trial or with a money-back guarantee.
That being said, if you want to try out my number-one webinar software pick, Livestorm, you can get started with a free trial right over here.